Behind The Scenes of Morrisons 2025 Christmas Ad
Published on 27th Nov, 2025
For many, Christmas starts the moment the first festive advert appears on screen. But here at Morrisons, we know that the real magic begins long before the sleigh bells ring—it starts with hard work, expertise, and dedication, often while the summer sun is still shining!
Our 2025 Christmas Ad, "Making More of Christmas," is a heartfelt celebration of the incredible people whose craft and care define the quality you find on our shelves. It’s not just a film; it’s a glimpse into the year-round commitment that guarantees your festive table is filled with the best of British quality.
Watch the Advert
A series of shorter 60s and 20s edits will continue the theme across November and December to celebrate the real people behind the food.
A Story of Community & Care
What truly sets Morrisons apart is the heart of our unique fresh food business. The film celebrates the skill and dedication shown across the length of the UK—from the farmer working away in the August sun to the delivery drivers braving the winter air. It’s a reflection of the community spirit that makes the festive season so special.
Our message is simple, yet powerful: At Morrisons, we’ve been growing, making, baking and crafting all year long.
We are proud to champion the hard work that goes into every ingredient, ensuring you get the freshest, highest-quality products from people who genuinely care about your Christmas.
The Unseen Effort: From British Fields to Your Festive Feast
At Morrisons, our relationship with British farmers and producers is unique—we are British farming’s single biggest direct customer. This deep connection means we can ensure exceptional quality and freshness for every part of your Christmas meal.
Our film takes you behind the scenes, starting in the height of summer, showcasing the dedication of our farmers and food makers who are already planning for December. Learn more about our commitment to farmers and fresh food on our Market Street Hub page.
Watch the Bloopers
Ready to Taste the Best?
The real reward of this year-long effort is the unparalleled quality on your table. Browse our award winning The Best range and see how the dedication of our British farmers and colleagues makes your Christmas truly special.
