A New Chapter: How We’re Championing Young Readers This World Book Day
Published on 24th Mar, 2026
At Morrisons, we believe every child should have the chance to get lost in a great story. This World Book Day, the Morrisons Foundation is proud to announce a major new partnership with the National Literacy Trust to put thousands of brand-new books into the hands of primary school children in hundreds of schools across the UK.
Inspiring a Love of Reading
Access to books is the first step in supporting children's literacy. Our latest donation aims to reach hundreds of schools, ensuring that libraries are stocked with diverse, engaging titles that excite young minds. Whether it's a tale of adventure or a guide to a new hobby, these books are designed to spark a lifelong passion for reading.
“Ensuring all children have access to a diverse range of books that engage and excite them through their own interests, hobbies, and experiences is one important way that we can help build a generation of readers, so we are delighted to work with Morrisons to curate this book donation reaching hundreds of school children across the country”. - Jason Vit, National Literacy Trust
More Than Just Words: Supporting Mental Health
We know that reading isn't just about learning to spell; it’s a vital tool for emotional well-being. That’s why, in addition to helping pupils with their literacy skills, the donated books have been chosen to cover topics that are relevant for the development of Key Stage 2 age pupils, with the aim of improving their mental health and emotional wellbeing.
By providing stories that reflect their own lives and challenges, we’re helping pupils develop the empathy and tools they need to flourish both inside and outside the classroom.
How Your Local Morrisons is Getting Involved
This donation is just one way we are working to support our local communities. From our Community Champions hosting book swaps to supporting local programmes and events, we are dedicated to making a difference where it really matters.
Want to help your local school?
Speak to the Community Champion at your nearest Morrisons store to find out about local donation points or any upcoming community activities in your area.